Founder's Dilemmas

As a founder you ignore "people problems" — your own and those of your team — at your peril. Understanding your own decisions, where your instincts can mislead you, and how choices about when to found, with whom to found, and how to share equity could make the difference between success and failure.

What are the big mistakes that entrepreneurs can make in the founding and early execution of their companies that make the difference between success and failure? This series with Noam Wasserman examines the crucial choices that entrepreneurs must make -- about their own path, their goals as entrepreneurs, the nature of their founding team, and the equity agreements into which they enter - and the effects these choices will have on the present and future trajectories of their companies.