View Full Transcript
Intellectual property (IP) is a crucial asset of almost every company. As an entrepreneur you need to create an intellectual property strategy that supports your business plan and evolves along with it. Here, you'll learn about the various forms of IP and how you can develop an IP strategy that includes a good offense (gathering, recording, and protecting IP) and a good defense (guarding against infringement of others' IP). It is never too early in the life of a company to create an IP-conscious environment that exploits IP assets and resources for competitive advantage.