Startups

"A startup is a temporary organization designed to search for a repeatable and scalable business model."
— Steve Blank

A startup is a temporary organization formed to search for a repeatable and scalable business model. A startup differs in significant ways from big companies. Startups can maximize their time in the search for a repeatable and scalable business model by employing a methodology of customer development that helps them quickly and effectively identify the market for their product.