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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Use this Market Research Checklist to identify the information you will research for your business.
This news note cites an article, and#34;The Power of Dumb Ideas,and#34; in which Randall Rothenberg argues that, when it comes to success in business, emphasis on strategy imitation outperforms emphasis on innovation. Source for the article is a Booz Allen Hamilton study of successful business strategies over 30 years.
What is your philosophy business or life? See how it compares to 49 business visionaries and the single philosophy that they swear by in business, life, or both. These highly successful individuals give concise statements of how they think and nearly all provide insightful explanations in two or three conversational paragraphs.
A two-part series on identifying your target market and using market segmentation to define and serve it.
This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
Profiling twenty-five methods used by consistently successful companies to stay ahead, often way ahead, this article will at the very least give you great ideas you can adapt and at best spark a few of your own. The innovative, highly effective techniques range from extreme tracking of competitors' numbers (Hewlett-Packard) to providing thousands of toys and gadgets to spark creativity (Ideo) to betting on new-product launch dates (Microsoft) to bright red "bad news" file folders (Colgate-Palmolive) that can head off catastrophe.
Benchmarking your firm's performance against the performance of others is essential to creating and following a strategic plan. The seven steps listed here from a professional competitive intelligence service will smooth the way to an improved ROI.
Facing facts and forgetting fantasies are vital to accurate forecasting for startups seeking outside investment. This highly practical blog entry provides eleven helpful tips for doing forecasts realistically and presenting them in ways that investors understand and appreciate.
Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
Complements are products or services that are consumed together or that enhance the consumption of one another, such as movies and popcorn. This in-depth article offers grounding in the theory of complementarity in business; practical examples, such as IBM and Linux; and questions to help you determine what role, if any, this approach can play in the growth of your company.
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