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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.
Read about a common denominator among successful entrerpreneurs--having the ability to think strategically and make critical decisions about the future direction of their business.
Making a poor choice in selecting business software for your company can lead to inefficiencies and costly errors. This article offers key points entrepreneurs should consider to make the right software selection at the start.
Kathy Eisenhardt, co-director of Stanford Technology Ventures Program and professor in Management Science and Engineering, shares results from her research regarding successful ventures, addressing fundamental issues such as team building, market creation and financing.
This document provides an expert review of the myriad forms of intellectual property, and it illustrates how entrepreneurs can use IP protection to grow their business.
Innovation is commonly thought to be the same as creativity, but according to research from the Gallup organization, creativity is a precursor to innovation only when coupled with business action. This article highlights the ways in which entrepreneurs can foster an environment of innovation, including finding and nurturing talent and developing managers.
In research conducted by the Gallup organization with more than eight million subjects, employees are more likely to stay with the organization, have more engaged customers, and will be more productive if they have ties of friendship to others in the organization--especially their bosses. An exemplary boss is one who gets to know employees on an individual basis, tailoring their management to the individual.
Effective leaders can be groomed to manage adversity and sustain high-performance. Based on research conducted with more than 40,000 leaders across industries and sectors, the Gallup organization has identified specific abilities that can lead to success.
This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
Your workflow--processes, procedures, and policies--need to be communicated verbally and written. Written communication should include job descriptions, performance standards, performance reviews, and controls.
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