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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.
Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.
This article, published by a law firm, details the major components typically involved in the buying and selling of a company, including the purchase and sale agreement, confidentiality agreement, and letter of intent.
In research conducted by the Gallup organization with more than eight million subjects, employees are more likely to stay with the organization, have more engaged customers, and will be more productive if they have ties of friendship to others in the organization--especially their bosses. An exemplary boss is one who gets to know employees on an individual basis, tailoring their management to the individual.
Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
Complements are products or services that are consumed together or that enhance the consumption of one another, such as movies and popcorn. This in-depth article offers grounding in the theory of complementarity in business; practical examples, such as IBM and Linux; and questions to help you determine what role, if any, this approach can play in the growth of your company.
This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
Research shows that nearly 50 percent of workers don't have performance goals that can be objectively measured. A lack of clear objectives can lead to workplace dissatisfaction and an increase in turnover rates. This article suggests a number of communication strategies to address the problem.
There are three key processes involved in reviving a company on a downward path, including determining the root cause of the difficulties, rethinking strategy, and realigning the overall business process to meet new strategic directives. This guide provides specific advice and links to resources to analyze business processes and financial health, to assess the market, and how to identify the people necessary to make the change happen.
Bloggers and their blogs have rapidly become an important--and demanding--outlet for finding and distributing focused information. Author and entrepreneur Guy Kawasaki offers practical, to-the-point insights for tapping blogs as a channel to get the news out about your product or company.
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