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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.
Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.
This news note cites an article, and#34;The Power of Dumb Ideas,and#34; in which Randall Rothenberg argues that, when it comes to success in business, emphasis on strategy imitation outperforms emphasis on innovation. Source for the article is a Booz Allen Hamilton study of successful business strategies over 30 years.
What is your philosophy business or life? See how it compares to 49 business visionaries and the single philosophy that they swear by in business, life, or both. These highly successful individuals give concise statements of how they think and nearly all provide insightful explanations in two or three conversational paragraphs.
A two-part series on identifying your target market and using market segmentation to define and serve it.
Many entrepreneurs rely on internal bench strength to provide for future leadership. You can help ensure long-term organizational viability and avoid a talent crisis by exploring the benefits of building a best-in-class succession plan.
Research shows that nearly 50 percent of workers don't have performance goals that can be objectively measured. A lack of clear objectives can lead to workplace dissatisfaction and an increase in turnover rates. This article suggests a number of communication strategies to address the problem.
There are three key processes involved in reviving a company on a downward path, including determining the root cause of the difficulties, rethinking strategy, and realigning the overall business process to meet new strategic directives. This guide provides specific advice and links to resources to analyze business processes and financial health, to assess the market, and how to identify the people necessary to make the change happen.
The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) federal research grant programs are the most important federal programs that spur innovation and entrepreneurship. Suman Saripalli, entrepreneur and SBIR applicant winner, talked with Kauffman eVenturing for a brief eVenturing Audiocast interview (3:03) on how to win one of the federal grants.
This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
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