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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.
Mitchell Baker, "Chief Lizard Wrangler" at Mozilla, discusses the organization's unique, community-based culture and how it has contributed to their success. She explains how freedom, openness, and dedication to improving Internet usability fosters extraordinary contributions from Mozilla's employees and volunteers.
Nancy Richards could have taken an easier route with her business, but instead chooses to help small, talented companies get established by creating partnerships with them.
Joan and Stephen Carter's small company gives back to entrepreneurship in a big way through the Junior Achievement program.
This entrepreneur and strategic coach presents two case studies, from her entrepreneur client base, which approach compensating "A" players in very different ways. Both had the same goal though--keep them on the team.
Jeff Smith's trip to Honduras has evolved into a model that encourages aspiring entrepreneurs and helps struggling communities in the process. Smith received the Kauffman Community Award in honor of his accomplishments at a special presentation at the 2006 EO Chicago University.
Founder Bob Beyster describes his highly successful approach to recruiting, retaining, and rewarding top performers--a culture of employee ownership. This is a core strategy for growing SAIC, an entrepreneurial, employee-owned, high-technology corporation.
Entrepreneurs hoping to preserve wealth may want to avoid selling big stakes in their businesses to raise capital. The founder of a major mutual-funds company built his net worth by selling preferred, rather than common, stock.
Developing an environment in your company that rewards hard work and wins employee loyalty always helps to foster success. That culture may be crucial when your business has to confront a crisis.
While effectual boards of directors can strengthen a growing company, this author asserts ineffectual boards can just as easily cripple a company's growth. Entrepreneurs should follow proven and concrete procedures for developing and operating strong boards of directors.
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