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Entrepreneurs

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The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
The World's Billionaires
Kroll Luis Miller Matthew
3/10/2010
Article Resource
Summary:

For the third time in three years, the world has a new richest man.

Riding surging prices of his various telecom holdings, including giant mobile outfit America Movil, Mexican tycoon Carlos Slim Helu has beaten out Americans Bill Gates and Warren Buffett to become the wealthiest person on earth and nab the top spot on the 2010 Forbes list of the World's Billionaires.

Slim's fortune has swelled to an estimated $53.5 billion, up $18.5 billion in 12 months. Shares of America Movil, of which Slim owns a $23 billion stake, were up 35% in a year.

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The Wave of Social Entrepreneurship
Church Jeff
4/11/2012
Audio Resource
Summary:

Entrepreneur and successful executive Jeff Church founded Nika Water to create a thriving social enterprise that supports clean water projects in impoverished countries. In this inspiring lecture, Church lays out his motivations for striking out on his own, the challenges of the global water crisis and the essential lessons aspiring entrepreneurs need to learn.

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The Venture Capital Aptitude Test (VCAT)
9/20/2007
Summary:

Want to graduate from entreprneur to venture capitalist? Take the VCAT (venture capital aptitude test) to see if you've got the right stuff. Hint: You need more real-world experience than crunching numbers and drawing up business models. A lot more.

Go To Source (blog.guykawasaki.com)
The Value of True Partnerships
Casares Wences Malka Meyer Micky
5/18/2011
Audio Resource
Summary:

Wences Casares and Meyer "Micky" Malka are serial entrepreneurs who believe in the fundamental power of partnerships. Empowered by working in close collaboration for years, these co-founders have started multiple companies including Patagon, Lemon Bank and Bling Nation. In this revealing lecture, Casares and Malka describe the value of over-communication, the decision process in making a pivot, and the challenges of entrepreneurial ecosystems outside the United States.

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The Value of Mobile Computing
Weary Don
10/1/2006
Article Resource
Summary:

Entrepreneurs face an array of operations challenges, including sales and inventory tracking, to bring products to market. With the widespread adoption of wireless networks and hand-held devices, entrepreneurs should adopt mobile computing to overcome these challenges.

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The Two Faces of Niche Marketing
Lawton Jennifer
2/1/1999
Article Resource
Summary:

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

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The Trouble with Teamwork
3/9/2007
Summary:

The five dysfunctions of teams: results, accountability, commitment, conflict, and trust. To be effective, you'll need to understand the power teamwork ultimately unleashes, as well as the sometimes painful steps required to make it a reality.

Go To Source (www.leadertoleader.org)
The Top Ten Lies of Corporate Partners
8/23/2007
Summary:

Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."

Go To Source (blog.guykawasaki.com)
The Top 10 Most Common Intellectual Property Rights Mistakes During Venture Capital Due Diligence
8/23/2007
Summary:

This article is worth reading as background for entrepreneurs developing new technology-related products or services. Clearly written without unnecessary legalese, it offers a glimpse of the challenges facing technology-development work.

Go To Source (www.angel-investor-news.com)

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