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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This sample legal agreement covers terms and conditions relevant to strategic partnering, including language on transaction structure, due diligence, and financing. It uses a real estate transaction as its example, but the agreement's structure and terminology can be broadly applied.
As General Manager of Electronic Arts Redwood Shores Studio, Nick Earl is responsible for the management of EA's Redwood Shores and Maxis studio operations. This includes overseeing programming, artwork, audio, research
and development, quality assurance and strategy for top EA GAMES franchises as well as EA SPORTS franchises including: The Godfather, The Lord of The Rings, James Bond, Tiger Woods PGA TOUR, and the highly- acclaimed Sims franchise, as
well as new titles under development. Prior to his current position, Nick was Chief Operating Officer of the Redwood Shores Studio, responsible for day-to-day operations of the studio at corporate headquarters. Among other games, Nick
produced the first Army Men games on PC and PlayStation. He holds a B.A. degree in Economics from the University of California at Berkeley.
Chris Larsen is Chief Executive Officer and Co-Founder of Prosper. For over a decade Chris Larsen has focused on using the Internet to make consumer lending more efficient, fair, honest, open, and trustworthy. Prior to
Prosper, Mr. Larsen co-founded and served as Chairman and CEO of E-LOAN. Under Mr. Larsen's leadership, E-LOAN closed over $27 billion in consumer loans, and was consistently ranked as one of the nation's most trusted consumer brands.
E-LOAN earned consumers' trust by taking radically pro-consumer actions such as being the first company to provide consumers with access to their credit scores, and playing a critical role in the passage of the strongest consumer financial
privacy protection law in the nation. Mr. Larsen led E-LOAN through a successful IPO in 1999, and oversaw the company's acquisition by Popular, Inc. in 2005. Mr. Larsen holds an M.B.A. degree from Stanford University and a B.S. degree from
San Francisco State University, where he was named the 2004 Alumnus of the Year.
Quality public relations is not a tactic but is an essential part of entrepreneurial success. Investing in public relations builds "return on reputation" (ROR) along with your products' "return on investment" (ROI) to build company value for the long term.
Most entrepreneurs at some point experience crises in their businesses, which require crisis communication strategies. The key is developing a crisis management strategy that is up-front about the problem at hand and also focuses on maintaining the firm's long-term viability.
Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.
If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.
The author illustrates how a vigorous public relations campaign-more than any marketing effort-helped establish her company's growth track, especially through publicity of the entrepreneur herself and her firm's board of directors.
Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.
This template offers an easy-to-use format for building a press release in a proper and conventional format and allows users to immediately e-mail press releases to reporters or other media.
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