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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.
When the author's company was selected to host an event featuring the President of the United States, a lot of hard work was required to pull it off. The PR benefit of hosting such an event, however, was a critical factor in helping fuel the company's continued growth.
This article provides a helpful list of commonly used terms in the technology and entrepreneurship realm, including barriers to entry, discounted net present value, and the long tail.
Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.
As the world becomes flatter, we realize the role that culture and connectivity play in the development of our business models and social networks. Danah Boyd gives us an interesting look at how these elements play into the proliferation of online communities, and how the rules of engagement for these new businesses are also models of behavior and execution for other areas of the entrepreneur's life.
Janice Roberts taps her vast experience as a global communications executive and a veteran early-stage entrepreneur to focus on Mayfield's investments in networking components and systems, mobile communications and consumer-oriented companies. Janice serves on the boards of companies including Quickoffice, Pixim, PlayFirst, RAZZ, Sennari, SunRocket, and Ubicom. Janice's notable investments include Convedia (acquired by RadiSys); Mobile 365 (signed definitive agreement to be acquired by Sybase); and Peribit Networks (acquired by Juniper Networks). Prior to joining Mayfield, Janice built a successful early-stage investment portfolio as president of 3Com Ventures. She also led 3Com's global marketing and business development operation and ran a number of the company's new business initiatives, including the highly successful Palm Computing subsidiary. Previously, Janice was managing director and president of BICC Data Networks LTD., which was acquired by 3Com in 1992. Janice holds an honors degree in commerce (economics and finance) from the University of Birmingham in the United Kingdom. She serves on the advisory board of the INSEAD Business School U.S. Council and supports the Entrepreneurs Foundation and the Forum for Women Entrepreneurs.
Leading an entrepreneurial organization primed for growth requires that the right people are filling the right roles on your management team.
Excellent suppliers keep their promises, providing supplies and services when you need them.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
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