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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This tool will help entrepreneurs describe their products or services in terms of their features and benefits.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
As the Chief Strategy Officer, Tien Tzuo brings to Salesforce.com over 16 years of experience in the enterprise software industry. Since he joined the company in 1999, Tzuo has been responsible for setting the vision, strategy, direction and design of Salesforce.com's award winning product line, including overseeing the launch of Salesforce, Supportforce, Customforce, Sforce, and Wireless Edition. In 2004, Tzuo was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine. Tzuo came to salesforce.com from CrossWorlds Software, where he spearheaded CrossWorlds product, marketing and sales push into the Telecommunications vertical worldwide. Prior to CrossWorlds, Tzuo spent over six years at Oracle Corporation in a variety of sales and professional services roles. Mr. Tzuo holds a bachelor's degree in electrical engineering from Cornell University and a master's in business administration from the Stanford Graduate School of Business.
This article reviews traditional marketing activities as well as marketing on the Internet.
This article discusses one of the most effective market strategies for any company, creating a company brand.
Podtech's director of corporate media strategy, Jeremiah Owyang, shares his thoughts on the "practical approach" to listening to the marketplace. He provides an outline of a five-step process to integrate corporate marketing strategies into the blogosphere, and methods to develop prospect/customer trust and credibility.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.
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