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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This example of a terms and acceptance document covers a quotation/proposal for a vendor to a contracting firm. Terms include scope of work, time estimated to do the work, and a clause prohibiting the hiring of the vendor's staff.
Business conflicts are inevitable, which means you need legal counsel to guide you through potential litigation. This article is a comprehensive review of alternative courses to litigation, including arbitration, mediation, and private judging.
This tool is a sample legal agreement covering terms for confidentiality and invention assignment, including non-competition and power of attorney rules.
The litigation process is expensive and needs continuous involvement and monitoring. And having a plan is key. This article offers strategies and insights on these topics and more for entrepreneurs who encounter litigation.
"Citizen Marketing" is a form of influence that capitalizes on the persuasive power of consumer relationships in cyberspace. Entrepreneurs using web-based technology to promote their firms increasingly are looking to their customers to promote their brands via four categories for user-created sites: filters, fanatics, facilitators, and firecrackers.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
As your company grows, you'll need to obtain specialized and technical advice on a regular basis. Consider using outside professionals because they are usually less expensive than hiring full-time staff when you have a project needing outside expertise.
This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.
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