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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
May 05, 2010 -
Think of yourself as a bottle of Gatorade®. Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.
It’s a great strategy to mimic if you’re looking for a new job or seeking investors to support an entrepreneurial venture, especially if you’ve been demoralized by losing a corporate job.
“Remember, you are not a job title,” said Diane DiResta, a speaking strategist and author of Knockout Presentations. “You have to look at yourself as a package of skills and strengths.”
Entrepreneurship means risk, writes the author, a veteran journalist turn dot-com entrepreneur who lived to tell the tale in a best-selling book. In an equally frank article, he speaks about teetering on the brink of financial and marital collapse before securing financing, and advises fledglings to assess their tolerance for risk and level with loved ones before taking the risk-laden entrepreneurial plunge.
How will medtech and biotech companies be affected by the recently approved Leahy-Smith America Invents Act? Read more for five things these companies need to know about the modernized patent laws.
The United States is joining the rest of the world in its approach to patent filings. But what does that mean in the completely global world of medical and pharmaceutical treatments, therapies and technologies depending on a strong and reliable patent system? Read how new American patent law will change medical business plans.
Physician-consultants and medical device startups often don’t realize that failure to draft a tight physician-consultant contract could result in violations of federal laws and criminal and civil penalties. Read more about the guidelines for these contracts.
As an entrepreneurial company grows and adds layers of management, it can and should consider policies that address work and family issues or risk inconsistency across departments, writes the founder of a human-resources services firm. The author advises companies to examine four areas: scheduling, flexibility, telecommuting, and childbirth leaves. Increased productivity will be the company's reward.
Service companies aiming to grow fast enough to attract financing need to address the weaknesses inherent in such business models, says the founder of a human-resources consultancy.
This entrepreneur expert asserts that without a well-developed hiring process, entrepreneurs tend to make mistakes that can set their companies back. To build a high-performance top team, the author illustrates his three-step plan to reduce risk and increase hiring successes.
Your company's unique characteristics guide your choices regarding executive compensation. Consider the current stage of company development, plans for future growth, intended liquidity path for company equity, and overall management philosophy around sharing financial information and rewards to help you determine what makes sense for your situation.
Entrepreneurs struggle with how much to pay themselves and the need to use financial resources to ignite growth versus reaping cash rewards for their own labors. Once outside equity investors are involved, the struggle and decision passes to board members. This founding entrepreneur, minority shareholder in his own company, shares what has worked for his company.
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