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Andy Sack : Article

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Entrepreneurial Hiring: Think Salesmanship
Sack Andy
11/1/1998
Article Resource
Summary:

In today's extremely tight labor market, small-company employers must approach hiring just as they approach selling. To lure able and enthusiastic candidates, the author writes, a CEO should consider such steps as contacting reluctant candidates personally, offering equity compensation to augment salaries, and sending welcoming gifts like fruit baskets. Of particular note is a discussion of factors the author says "count" in the sales-whoops!-the hiring process.

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