Earl G Graves : Article

Mutual Respect and the African-American Consumer

Graves Earl G

2/1/1999

Article Resource

Summary:

Earl Graves, the founder and publisher of Black Enterprise Magazine, offers statistical evidence and his own business experience to explain businesses lose out when they dismiss the fact that the African-American consumer is most interested in a product or service's business value, not it's perceived social value. The incorrect assumptions about the African-American market that many businesses make can be corrected through, as Graves has discovered, with persistence and careful explanations of the overwhelmingly positive qualities of the African-American consumer.

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Cash Flow and the "R" Word

Graves Earl G

9/1/2001

Article Resource

Summary:

Knowing how to work the system gives you control over one of the most important issues concerning your business: the ability to handle your cash. Whether you're black or white, whether you're running a freshly funded business or a proven establishment, cash flow matters. The publisher of Black Enterprise shares what he's learned about diligent cash-flow management during three decades in the magazine business.

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