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FastTrac : Article

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Clarifying Your Vision
FastTrac
8/28/2006
Article Resource
Summary:

Entrepreneurs should articulate their purpose in a specific three-year vision statement with specific goals for growth.

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Communicating Values Intentionally
FastTrac
11/11/2005
Article Resource
Summary:

Values are one of the most important drivers of entrepreneurial success. Remember to reflect and clarify your values, formalizing them in writing, and live them as you make decisions in your business.

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Creating Clarity of Purpose, Structure, and Measurement
FastTrac
11/11/2005
Article Resource
Summary:

Organizations thrive when they are clear about what needs to get done, who needs to do it, and how it should get done. Without clarity there is wasted effort and even chaos.

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Creating Exceptional Customer Experiences
FastTrac
11/11/2005
Article Resource
Summary:

One of the best ways to grow your company is to provide your customers with such a great experience that they return again.

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Creating a Brand: Components
FastTrac
3/20/2007
Article Resource
Summary:

Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.

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Customer Profile
FastTrac
3/21/2007
Article Resource
Summary:

This article will help you explore and describe your customer profile--a typical member of your target market.

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Defining Your Business Strategy
FastTrac
9/28/2006
Article Resource
Summary:

A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.

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Defining the Operational Goal
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are looking at improving how you currently run your business or planning significant expansion, the operations of your business are critical to your success.

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Determine Market Potential
FastTrac
9/20/2006
Article Resource
Summary:

Determine the market potential of business's products or services by examining the key factors presented in this article.

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