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FastTrac : Article

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Preparing for Potential Funders
FastTrac
3/12/2007
Article Resource
Summary:

As you read this article, consider the critical preparation necessary to approach bankers and investors with your business proposal.

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Monitoring the Budget
FastTrac
9/25/2006
Article Resource
Summary:

Compare actual financial figures to your budget at least monthly. You may need to adjust the budget during the year to reflect new information.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Measuring Performance
FastTrac
3/9/2007
Article Resource
Summary:

Performance standards will be of little value if the entrepreneur never measures actual performance against the standards. Ongoing measurement assures that a business stays on track.

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Measuring Financial Performance
FastTrac
3/12/2007
Article Resource
Summary:

As the first indicator of profitability, a firm's gross margin will establish the goals that will drive the action plans of almost every department. The second indicator, Operating Expenses, should be assessed just as carefully.

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Maximize Cash Flow: Cash Cycle
FastTrac
2/2/2007
Article Resource
Summary:

By measuing the cash cycle--the time it takes to receive cash from sales after investing in products/services--entrepreneurs can monitor and improve internal cash flow.

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Marketplace Research
FastTrac
3/20/2007
Article Resource
Summary:

Finding and using market information to anticipate customer demands can provide invaluable business growth information.

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Marketing Evaluation
FastTrac
1/18/2007
Article Resource
Summary:

This article provides ideas on how to track the effectiveness of your marketing activities.

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Market Definition for the Life Sciences
FastTrac
3/20/2007
Article Resource
Summary:

When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.

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Making Decisions -- Taking Action
FastTrac
9/25/2006
Article Resource
Summary:

Entrepreneurs make great decisions when they critically analyze the situation.

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