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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
The entrepreneur's role changes throughout the stages of a business beginning with managing day-to-day operations and advancing to leading for growth.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.
This article discusses the Operations Plan as an action document to coordinate the activities of the company towards achieving the overall goals and mission.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
This article discusses one of the most effective market strategies for any company, creating a company brand.
As your company grows, you'll need to obtain specialized and technical advice on a regular basis. Consider using outside professionals because they are usually less expensive than hiring full-time staff when you have a project needing outside expertise.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
This article reviews traditional marketing activities as well as marketing on the Internet.
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