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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.
A critical step in the business planning process is to develop an appropriate business model for your business concept. This article discusses business model options and provides real entrepreneur examples.
This article discusses was entrepreneurs can integrate their capital needs with the ranges of capital available from existing sources.
You've got to hand it to the magazine publishers. They continue to throw spaghetti against the iPad and other e-readers trying to see what will stick and what falls to the floor.
Running your own business on your own terms means freedom in your schedule and approach. It can also mean slim funding. This Co-founder of The Baby Einstein Company was seeking to avoid entanglement with venture capitalists and found that doing business on a cash-only basis was the answer.
Running your own business on your own terms can mean freedom in your schedule and business approach. It can also mean slim funding. This serial entrepreneur and cofounder of The Baby Einstein Company sought to avoid entanglement with venture capitalists and discovered doing business on a cash-only basis was the answer for him.
Entrepreneurs confronting the unhappy task of having to downsize when business conditions change need to execute in a way that preserves the dignity of, and, ultimately, the relationship with, the employees, says an entrepreneur who laid off her entire staff in the wake of the dot-com crash. Downsizing well involves throwing away the rulebook and dealing with people on a personal level, she writes.
Branding is all about differentiation -- standing out in the customer's brain by being different than the competition. Search engine optimization is all about keywords, which identify what's already in a customer's brain about your category.
An effective drug-testing program can make your workplace safer. Base your policy on legitimate business considerations and apply it fairly. Here's how to comply with the law, avoid litigation and encourage employees to seek treatment.
Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.
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