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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.
In today's e-marketplace, allocating a larger portion of the budget to online marketing pays off for Petals, a silk floral company. The author writes about his company's commitment to using the Internet to positively impact sales.
Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.
Entrepreneurs should understand the online marketing opportunities available on popular social networking sites like MySpace. Current marketers on MySpace include music and book publishers, auto companies, consumer products manufacturers, and even issue advocacy groups.
The rise of today's participant economy should be viewed by marketers as an opportunity. Technorati's David Sifry says the overall goal is to build a concrete two-way relationship with your customers in this new e-communications era.
Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.
eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.
As entrepreneurs plan for growth, they identify the key issues that provide useful information. Consider how one entrepreneur takes an indepth look at her business and uses this insight to clarify a vision and set clear goals for her business.
A business's readiness for growth can be evaluated in part by reviewing its financial performance and its stage in business.
Entrepreneurs should articulate their purpose in a specific three-year vision statement with specific goals for growth.
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