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It’s all part of the evolution of pharmaceutical marketing. The old way of pharmaceutical reps stopping by doctors’ offices during the business day won’t cut it in modern marketing. Read about how one pharmaceutical business is planning to change the way their salesforce operates. “(Doctors,) frankly, don’t have time and they particularly don’t have time during the day, which is exactly when reps are showing up,” says Pozen's Liz Cermak.
Rachel Swardson started with the idea that newborn babies should not be the only ones who get fussed over upon delivery. Now, 14 hospital customers later, an in-hospital massage therapy service for postnatal women has expanded to a hospital wellness service across clinical areas and genders. Read about this entrepreneur's healthcare business plan will move forward.
Steve Kiemele has heard pitches from medical device startups before, but rarely has he been so convinced of a medical device’s merit. A life sciences fund CFO, Kiemele was found to have a high risk of coronary heart disease. Read more to learn about the handheld device that was used and the healthcare business behind it.
Health IT startup AutismSphere is replacing paper schedules with electronic ones to provide structure to kids with autism. Founder John Eder is testing the smart phone software in a North Carolina school district and hopes to expand. Read more about this healthcare business that helps kids with autism.
In medical business news, a venture fund in Michigan has raised $15 million for investment in lifescience companies. SWMF LifeScience Venture Fund plans to raise $35 million more. Read more about this lifescience venture fund’s goals.
Healthcare investment in seed-stage companies is falling, and healthcare deals decreased as well. Read more to find out the details about how new healthcare businesses fared in a recent report.
A new biomedical endowment at Duke University will support a program that has already launched new healthcare businesses. Read more to find out about Duke’s successes in commercializing medical technology.
The venture capital climate improved in RTP in the first quarter, but biotech companies are still competing for dollars. Several RTP companies saw venture capital investment for development of pharmaceutical products and medical technologies. Read more to learn about the venture capital climate.
In medical business news, imaging software firm Riverain Medical hopes to boost sales of a product that helps detect lung cancer. The company’s technology allows radiologists to see behind ribs and clavicles to get a better view of pulmonary nodules. Read more about this company’s promising future.
A venture capital fund that has helped Ohio companies and created jobs has an unclear future. The Ohio Capital Fund is waiting on new legislation to help it continue. Read more to find out how this state-backed venture program works.
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