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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.
Recruiting the best people begins with the having the best attitude--hire better than yourself--and, truth be told, doesn't end even after they're on the job. Ten practical tips delivered in classic Kawasaki style can deepen your insights and improve your skills.
Finding--and getting--the money you need to grow your company is important and exciting. Even more important, but too often not so exciting, is doing the right things in the right ways with that money. This article lists ten ways to "execute" effectively so the money does the job it's supposed to do.
Firing an employee isn't easy--at least, it shouldn't be. Well-known author and consultant Guy Kawasaki offers 11 considered guidelines to making the process productive for all concerned: the departing employee, fellow employees, and you, the entrepreneur.
Rohonda Abrams lists some of the trade offs between buying and leasing. As your business grows, leasing may be tempting, but in the long run it may not be the best choice.
Overwhelmed by e-mail? Here are practical tips from entrepreneur Terry Gold on how to "get out from under." Busy business owners take note!
This brief, to-the-point article focuses on the financial side of handling a crisis, especially cash flow. But the larger message to entrepreneurs is that smart leaders can use crises to take their companies to the next level of performance.
An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.
From cash-flow statements to stock purchase agreements, this practical site offers downloadable templates for the myriad business documents you'll need to launch, and grow, your company.
Raiding the competition for the perfect employee might sound smart, but it can be very foolish and costly. This brief but helpful article explains why.
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