to page content
to site navigation
The Foundation's primary site.
Global news, events, and resources.
The national learning program for entrepreneurs.
A new approach to developing the next generation of high-growth firms.
Access to university research and innovation.
The Kauffman Foundation's charter school serving Kansas City.
Encouraging the aspirations of young people.
The platform for business plan competitions.
College preparation and access for urban youth in Kansas City.
A guide to Kauffman Foundation and partner resources, for aspiring entrepreneurs.
News and announcements from the Foundation.
From our vice president of Entrepreneurship.
From our vice president of Advancing Innovation.
News from Global Entrepreneurship Week
News about this education program for entrepreneurs.
Tweets for the eMed Community at Entrepreneurship.org
News from the Kauffman Labs program.
From our business plan competition service.
Contribute to the community seeking to improve entrepreneurship and innovation measurement.
A look at entrepreneurship from the Kauffman Foundation's Thom Ruhe.
Tracks research and policies that are accelerating economic growth and changing the world.
Brings to light various policies and initiatives to advance innovation and drive economic growth.
A selection of our videos
Take our video and audio with you.
Explore many of our publications.
Join the discussion on our LinkedIn site.
Join us on Google's social service.
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.
Need a marketing plan, but want it to be practical enough to get implemented? Here's a simple template billed as the "world's shortest marketing plan." It may be just what you are looking for.
Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.
Consensus, conviction, expertise, and an inspirational vision. "Smart" entrepreneurs may rely on the like, but they don't guarantee success. Guy Kawasaki shares ten ways of avoiding mistakes that happen in spite of the best intentions.
This article forecasts manufacturing costs for 2006 based on the price of commodities in some detail: energy (up); steel (down); stainless steel (down); electronics (flat). PC growth in developing countries will drive growth in electronics.
This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.
This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.
This tool contains descriptions and examples of the eight major types of ratios used in financial analysis: Income, Profitability, Liquidity, Working Capital, Bankruptcy, Long-Term Analysis, Coverage, and Leverage.
When selling your company be sure you understand the offering price might not match the value of your company and the deal is probably more complex than it seems. Pitfalls include nature of a stock deal, stability of the purchasing company, and tax implications. Best advice: Cash is still king!
This tool will help you gain, maintain, and evaluate your competitive advantage.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
