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As Senior Vice President of Hardware, Matt Hershenson brings a wealth of experience to Danger. He is responsible for Danger's hardware engineering, development and design efforts. Before co-founding Danger, Matt managed the hardware group at Mainbrace Corporation, a Windows CE systems integrator. Prior to Mainbrace Corporation, Matt served in various roles at Philips Electronics. During his tenure with the Philips Mobile Computing Group, he was responsible for the hardware of the Velo-1 handheld PC, one of the first Windows CE devices. While at Philips Semiconductors, Matt served as a systems architect, where he played an integral role in the design of numerous consumer handheld devices, including the Sharp Mobilon, Philips Nino, and the Compaq C-series. Before Philips, Matt was a hardware engineer with Catapult Entertainment, since acquired by Hearme. He was part of the team that turned the vision of multi-player gaming over the Internet into a reality. He handled all aspects of product development and design for the XBAND Video Game Modem. Matt also played a key role in the product development and design of the Apple Powerbook 150, then Apple's most affordable PowerBook computer. Matt also co-founded MOTO Development Group, a product design consultancy firm specializing in product development. MOTO aided in the design of many technical products, such as remote controls for Apple Interactive TV.
PIPES-or Private Investment in Public Equity-as a vehicle for companies to raise capital reverses the order of public filings from IPO or secondary offering. PIPES are a worthy alternative for raising public money but should be used selectively.
Credit cards allow entrepreneurs immediate access to some levels of financing. This author, who used credit cards to launch a company, says business owners who take his approach should focus first on the key tasks of winning and keeping customers.
Credit cards, unlike conventional commercial bank loans, allow entrepreneurs immediate access to financing at reasonable interest rates. The author, who used plastic debt to launch a consulting company, claims that business owners who take his approach can focus on the far more crucial task of winning and keeping customers in today's fast-paced environment. What's critical, he suggests, is managing the debt wisely by keeping costs down, taking advantage of lower rates, and pegging expenditures to cash flow.
Securing funding for a business, be it a startup or a growing company, involves establishing a reputation and building relationships, writes the author. Funding options multiply once the good word is out about an enterprise, she notes. Included are tips for getting loans and other financing for both new and established concerns.
Heidi Roizen is a managing director for Mobius Venture Capital. She joined the fund in April 1999. Ms. Roizen serves as a director of AuctionDrop, Ecast, InStoreCard, MessageCast, Perpetual Entertainment, Planitax, and Reactrix. She is also a board member of the National Venture Capital Association (NVCA). Her notable prior board service includes Great Plains Software, which was acquired by Microsoft in 2001. Prior to joining Mobius Venture Capital, Ms. Roizen was a consultant to numerous technology companies, including Microsoft, Intel and Compaq. From 1996 to 1997, she was vice president of Worldwide Developer Relations for Apple Computer. Before joining Apple Computer, Ms. Roizen served for 13 years as CEO of T/Maker Company, a successful software developer and publisher. She is a past president of the Software Publishers Association and has served as a public governor of the Pacific Exchange. Ms. Roizen has been recognized as one of the 100 most influential people in the microcomputer industry by MicroTimes, Personal Computing Magazine and Upside Magazine. Ms. Roizen has a B.A. and an M.B.A. from Stanford University.
Bradmer Pharmaceuticals, an American biotech company, chose to use the Toronto Venture Exchange's Capital Pool Company Program to raise cash in the public markets. The author shares his experience making the decision to list in the CPC program and his lessons learned.
Eric Ries is the author of the blog Lessons Learned. He was the co-founder and served as Chief Technology Officer of IMVU, his third startup. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. He serves on the advisory board of a number of technology startups including pbWiki, Smule, 750i and KaChing.
London's Alternative Investment Market (AIM) is a credible alternative for U.S. companies looking for a market listing. As with any approach to IPO, U.S. companies should research AIM's advantages and disadvantages for listing compared with U.S. stock markets.
When Art Reisman cofounded a tech company, they had little cash and a good technology idea. Reisman shares two key bootstrapping lessons they learned: use open source technology to develop new software applications and bag indirect selling for do-it-yourself direct selling.
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