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Marketing and Sales

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For medical device companies, social media is not the best marketing tool
Arundhati Parmar
2/1/2012
Blog Resource
Summary:

Medical device startups are advised to avoid using the popular social media sites for marketing. Read more about better marketing choices for medical devices.

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Entrepreneurs' tips for designing successful new health apps or devices
Deanna Pogorelc
1/20/2012
Blog Resource
Summary:

At the 2012 Health Innovation Summit, entrepreneurs offered advice to medical companies for designing successful new health apps and devices.

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Tips on selling mobile health devices when buyers fear theft
Stephanie Baum
1/16/2012
Blog Resource
Summary:

Selling mobile health devices can be a challenge when your customers are afraid their devices could be stolen. Read more about what to ask during the sales process.

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Leaner hospital supply chains could open doors for new healthcare businesses
Brian OConnell
1/11/2012
Blog Resource
Summary:

Small healthcare companies have a vested interest in seeing hospitals develop better supply chain programs. Now one new study gives those hospitals a blueprint for streamlining their supply chains and boosting their chances of finding room for new healthcare vendor partners in the process.

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PR for an early-stage company: When do you need it?
Deanna Pogorelc
1/5/2012
Blog Resource
Summary:

Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.

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Medical mobile apps to play larger role in patients' health -- if doctors let them
Chris Seper
12/5/2011
Blog Resource
Summary:

Medical mobile apps will be placing patients in closer touch with their own health data, if doctors are willing to give up that control. That was one of the takeaways from a speaker at the mHealth Summit going on in Washington, D.C.

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Artificial pancreas has a long way to go
Deanna Pogorelc
11/14/2011
Blog Resource
Summary:

Although progress has been made toward creating an artificial pancreas, there is still a long way to go. Read more about the work being done on this medical device.

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Tips for getting the CE Mark
Brandon Glenn
11/11/2011
Blog Resource
Summary:

With medical device companies becoming increasingly frustrated with the U.S. Food and Drug Administration, many American companies are looking to Europe to get approval there first. Here are some tips to consider before pursuing the CE Mark.

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Partnering for Cures conference focuses on biotech research
Deanna Pogorelc
11/7/2011
Blog Resource
Summary:

This week, eMed will be providing coverage of Partnering for Cures, a conference bringing together leaders in biotech research to discuss the healthcare business landscape.

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Mistakes to avoid in a drug or medical device launch
Stephanie Baum
10/31/2011
Blog Resource
Summary:

Despite having a great product, your company can suffer from mistakes made during the product launch. Here are five tips on avoiding the mistakes others have made.

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