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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.
Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.
Creating a social media policy is important for today's medical device startups and other biotech companies. Read more for tips on handling social media.
In today’s healthcare business landscape, support from doctors is part of many company’s medical device development business plan. Read more on when conflict of interest becomes a problem for physicians doubling as medical device developers.
Entrepreneurs should understand the online marketing opportunities available on popular social networking sites like MySpace. Current marketers on MySpace include music and book publishers, auto companies, consumer products manufacturers, and even issue advocacy groups.
This article reviews traditional marketing activities as well as marketing on the Internet.
San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.
Much of the good business information is hidden in "the invisible Web," the 80 percent of the Internet not accessible to popular search engines. Good news: there are free and low-cost ways to access business information online. This article includes valuable Web sites to visit when you need information for your business or strategic planning.
Entrepreneurs launching healthcare startups are great candidates for local and national media coverage if they know the best way to tell their stories. Read tips for media pitches.
Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece
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