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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.
Introduced by AlwaysOn founder Tony Perkins, this panel discussion considers the new opportunities related to the social networking space. Panelists include moderator Charlene Li, Senior Analyst, Forrester Research; Travis Katz, SVP, MySpace International; Dustin Moskovitz, Co-Founder, Facebook; Rich Rosenblatt, CEO, Demand Media; Gina Bianchini, CEO, Ning; Karl Jacob, CEO, Wallop.
Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.
Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.
Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.
Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.
Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
Evaluating your Web site against your competitors' can be a daunting but invaluable undertaking. In this article, an expert provides practical advice, an in-depth process, and--a real bonus--complete examples of competitive analysis reports.
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