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Marketing and Sales

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Entrepreneurial Thought Leaders Lecture
Musk Elon
10/8/2003
VideoSeries Resource
Summary:

SpaceX is the third company founded by Mr. Musk. Prior to SpaceX, he co-founded PayPal, the world's leading electronic payment system, and served as the company's chairman and CEO. PayPal has over twenty million customers in 38 countries, processes several billion dollars per year and went public on the NASDAQ under PYPL in early 2002. Mr. Musk was the largest shareholder of PayPal until the company was acquired by eBay for $1.5 billion in October 2002. Before PayPal, Mr. Musk co-founded Zip2 Corporation in 1995, a leading provider of enterprise software and services to the media industry, with investments from The New York Times Company, Knight-Ridder, MDV, Softbank and the Hearst Corporation. He served as Chairman, CEO and Chief Technology Officer and in March 1999 sold Zip2 to Compaq for $307 million in an all cash transaction. Mr. Musk's early experience extends across a spectrum of advanced technology industries, from high energy density ultra-capacitors at Pinnacle Research to software development at Rocket Science and Microsoft. He has a physics degree from the University of Pennsylvania, a business degree from Wharton and originally came out to California to pursue graduate studies in high energy density capacitor physics & materials science at Stanford.

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Entrepreneurial Thought Leaders Lecture Series
Hansson David Heinemeier
1/20/2010
VideoSeries Resource
Summary:

Danish-born David Heinemeier Hansson is the programmer and creator of the popular Ruby on Rails web development framework and the Instiki wiki. He is also a partner at the Web-based software development firm 37signals, based in Chicago. Ruby on Rails provides a "basic development environment" for programmers, according to Wikipedia.org. Based on the programming language Ruby (developed by Japanese programmer Yukihiro Matsumoto in 1995), Ruby on Rails focuses on user interface and "convention over configuration"; meaning, developers can focus on the unique qualities of their Web site or program rather than the building blocks that every application may require. Released in 2004, Ruby on Rails has been incorporated into many applications used by some of the biggest companies, from Twitter to Apple's 2007 release of Mac OS X v.10.5 "Leopard." Aside from his development of Ruby on Rails, Heinemeier Hansson also works as a partner for Web-based software development firm 37signals. Joining the company in 2003, he has helped develop Basecamp, Campfire, Backpack and other Web-based applications. Working in similar ways like Web-based e-mail services like Yahoo! e-mail and Google's Gmail, 37signals hosts a broad range of IT services for companies, including project management to information-sharing. The firm's software has been used by Kellogg's, Sun Microsystems and even Obama '08. Hansson received his bachelor's degree from the Copenhagen Business School in 2005. In that same year, he moved to Chicago and received Hacker of the Year honors for his work on Ruby on Rails from Google and O'Reilly Media. He runs a blog called LoudThinking.com.

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Entrepreneurial Thought Leaders Lecture Series
Li Robin
9/23/2009
VideoSeries Resource
Summary:

Robin Li is the Co-founder, Chairman, and Chief Executive Officer of Baidu, Inc., and oversees the company's overall strategy and business operations. Since founding Baidu in January 2000, Li has turned the company into the largest Chinese search engine, with over 70% market share, and the third largest independent search engine in the world. In 2005, Baidu completed its successful IPO on NASDAQ, and in 2007 it became the first Chinese company to be included in the NASDAQ-100 Index. Prior to Baidu, Li was already regarded as one of the world's top search engine experts. His hyperlink analysis, patented in 1996, is among the inventions that shaped today's search engine technology. Li worked as a staff engineer for Infoseek, a pioneer Internet search engine company, from July 1997 to December 1999, and as a senior consultant for IDD Information Services from May 1994 to June 1997. Robin Li received a Bachelor of Science Degree in Information Management from Peking University in 1991, and a Master of Science Degree in Computer Science from the State University of New York at Buffalo in 1994.

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Entrepreneurial Thought Leaders Speaker Series
Winblad Ann
2/25/2004
VideoSeries Resource
Summary:

Ann Winblad is the co-founding Partner of Hummer Winblad Venture Partners. She is a well-known and respected software industry entrepreneur and technology leader. Her background and experience have been chronicled in many national business and trade publications. Ann has over 25 years of experience in the software industry. She began her career as a systems programmer at the Federal Reserve Bank. In 1976 Ann co-founded Open Systems, Inc., a top selling accounting software company, with a $500 investment. She operated Open Systems profitably for six years and then sold it for over $15 million. Prior to co-founding Hummer Winblad Venture Partners, Ann served as a strategy consultant for prestigious clients such as IBM, Microsoft, Price Waterhouse, and numerous start-ups. In addition, Ann has co-authored the book Object-Oriented Software and has written articles for numerous publications. Ann received a BA in mathematics and in business administration, as well as an MA in education and international economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Laws from the University of St. Thomas. Ann has served as a Director of start-up and public companies and currently serves as a director of Intacct, The Knot, Voltage Security, Krillion and Mulesource. She is also a member of the Board of Trustees of the University of St. Thomas and is an advisor to numerous entrepreneur groups.

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Entrepreneurs' tips for designing successful new health apps or devices
Pogorelc Deanna
1/20/2012
Blog Resource
Summary:

At the 2012 Health Innovation Summit, entrepreneurs offered advice to medical companies for designing successful new health apps and devices.

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Entrepreneurs, Manage Your Global Growth
Herwick Rebecca
5/8/2004
Article Resource
Summary:

Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.

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Ethics Abroad: Business Fundamentals, Value Judgments
Rhodes Richard
12/16/2002
Article Resource
Summary:

Doing business ethically in third world countries involves providing instruction about U.S. business standards in cultures whose business fundamentals are vastly different, writes the author. Another imperative concerns the wisdom of respecting cultural differences without crossing the line to engage in practices considered inappropriate or immoral in the West.

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Expanding Internationally: Grow As You Go
Curle Robin Lea
5/1/1998
Article Resource
Summary:

Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.

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Export Basics - China
7/22/2010
Summary:

China Business Information Center including News, Events, Trade Leads and Success Stories

Go To Source (www.export.gov)
External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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