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This article discusses one of the most effective market strategies for any company, creating a company brand.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.
This article provides ideas on how to track the effectiveness of your marketing activities.
Judy Estrin is CEO of JLABS, LLC, formerly known as Packet Design Management Company, LLC. She is the author of Closing the Innovation Gap, published in September, 2008. Prior to co-founding Packet Design, in May 2000,
Estrin was chief technology officer for Cisco Systems. Beginning in 1981 Estrin co-founded three other successful technology companies: Bridge Communications, Network Computing Devices, and Precept Software. In 1998 Cisco Systems acquired
Precept, and she became Cisco's chief technology officer until April 2000. Estrin has been named three times to Fortune Magazine's list of the 50 most powerful women in American business. She sits on the boards of directors of The Walt
Disney Company and FedEx Corporation as well as two private company boards - Packet Design, Inc. and Arch Rock. She also sits on the advisory councils of Stanford's School of Engineering and Stanford's Bio-X initiative. She holds a B.S.
degree in math and computer science from UCLA, and an M.S. in electrical engineering from Stanford University.
Creating a successful business model is just a first step. The real work begins when the business model is tested and adapted for the real world. Read more for tips.
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