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Marketing and Sales

268 results found

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Entrepreneurial Thought Leader Lecture
Briggs Teresa
1/28/2009
VideoSeries Resource
Summary:

Teresa Briggs currently serves as a Managing Partner at Deloitte's Silicon Valley office. Over the past two years, Briggs has worked to double the firm's staff to at least 1,300. She joined the firm when only seven percent of the partners were women. She arrived at Deloitte & Touche as one of the youngest partners in the company. Rising quickly, she moved to Deloitte's New York office working to redesign the company's corporate strategy at a national level, which then led to her current position. On top of all her accomplishments at Deloitte, Briggs has served on the Management Board of Advisors at her alma mater, the University of Arizona, and she spent eight years serving on the board of the Boys and Girls Club of San Francisco. Teresa also recently participated in the Leadership Group's Annual CEO/Elected Official Cycle‐To‐Work Day Challenge to help curb climate change, riding from Redwood Shores to downtown San Jose and back. She was also recently named a "Woman of Distinction" in the San Jose / Silicon Valley Business Journal, and she has been added to the Business Journal's "Who's Who in Silicon Valley" list. Briggs holds a Bachelor of Science from the University of Arizona.

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Managing Complex Sales Compensation Plans
Bonelli Robert A
3/30/2006
Article Resource
Summary:

This expert in sales and finance writes about how technology has helped meet the needs of his increasingly complex sales compensation structures as his company continues to grow and diversify. He shares how specialized automation software has simplified accounting, enhanced reporting capabilities, and provided management and sales reps effective tools for tracking production, revenues, commissions, and payouts.

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The Dynamic Relationship Between an Entrepreneur and VC
Bloom Ron
1/31/2007
Audio Resource
Summary:

Ray Lane, General Partner at Kleiner Perkins Caufield & Byers and Ron Bloom, CEO of PodShow, describe their relationship in building an online media entertainment company focused on meeting the fast-changing demands of today's web users.

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Entrepreneurial Thought Leader Lecture
Blank Steve
10/1/2008
VideoSeries Resource
Summary:

Steve Blank is a retired serial entrepreneur with over 30 years of experience in high technology companies and management. He is a Consulting Professor at Stanford in the Graduate School of Engineering STVP Program. Steve has been a founder or participant in eight Silicon Valley startups since 1978. His last company, E.piphany, started in his living room. His other startups include two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games). Steve is on the board of CafePress.com, an on-line marketplace, and IMVU, a 3D IM social network. Steve was appointed by Governor Arnold Schwarzenegger to the California Coastal Commission and is the Chairman of Audubon California and on the board of the Peninsula Open Space Trust (POST.) His Google Tech talk, "The Secret History of Silicon Valley" (available on YouTube) is one of the definitive views on the early history of innovation in Silicon Valley. Steve teaches entrepreneurship and a methodology of managing marketing, sales and business development in high technology startups. His course text "Four Steps to the Epiphany" is the definitive work on Customer Development and is one of the foundations of Lean Startups.

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Finding Your Leg Up With a Niche Product
Blakely Sara
4/8/2004
Article Resource
Summary:

Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.

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Biotech companies need to diversify, use new approaches to survive today
Baum Stephanie
10/26/2011
Blog Resource
Summary:

At this week's Biotech 2011 conference, speakers from Teva Pharmaceutical Industries and Merck spoke about how biotech companies can survive in this tough regulatory and economic environment.

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Mistakes to avoid in a drug or medical device launch
Baum Stephanie
10/31/2011
Blog Resource
Summary:

Despite having a great product, your company can suffer from mistakes made during the product launch. Here are five tips on avoiding the mistakes others have made.

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What your company needs to know when creating a social media policy
Stephanie Baum
5/9/2012
Blog Resource
Summary:

Creating a social media policy is important for today's medical device startups and other biotech companies. Read more for tips on handling social media.

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Entrepreneurial Thought Leader Speaker Series
Bartz Carol
3/1/2006
VideoSeries Resource
Summary:

Carol Bartz is executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped-down in April, 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in FY06. Bartz previously held positions at Sun Microsystems, 11 years ago serving as vice president of worldwide field operations and an executive officer of the company. Before joining Sun, she held product line and sales management positions at Digital Equipment Corporation and 3M Corporation. Appointed to President Bush's Council of Advisors on Science and Technology, Bartz is one of a select group of industry leaders expected to play a key role in shaping and setting the government's high tech agenda-ranging from R&D funding to new broadband incentives. She also serves on the Board of Directors of BEA Systems, Cisco Systems, Network Appliance, and the Foundation for the National Medals of Science and Technology. Bartz holds an honors degree in computer science from the University of Wisconsin. She was granted an honorary Doctor of Humane Letters degree from the New Jersey Institute of Technology, an honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.

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Entrepreneurial Thought Leader Lecture Series
Barrett Craig
10/21/2009
VideoSeries Resource
Summary:

Dr. Craig Barrett recently stepped down as Chairman of the Board of Intel Corporation, a post he held from May 2005 to May 2009. He is a leading advocate for improving education in the U.S. and around the world. He is also a vocal spokesman for the value technology can provide in raising social and economic standards globally. Dr. Barrett joined Intel Corporation in 1974 as a technology development manager. He was named a vice president of the corporation in 1984, promoted to Senior Vice President in 1987, and Executive Vice President in 1990. Dr. Barrett was elected to Intel Corporation's Board of Directors in 1992 and he was named the company's Chief Operating Officer in 1993. He became Intel's fourth President in May 1997, Chief Executive Officer in 1998, and Chairman of the Board on May 18, 2005. Craig Barrett was born August 29, 1939 in San Francisco, California. He attended Stanford University in Palo Alto, California from 1957 to 1964, and received his Bachelor of Science, Master of Science and Ph.D. degrees in Materials Science. After graduation, he joined the faculty of Stanford University in the Department of Materials Science and Engineering, and remained through 1974, rising to the rank of Associate Professor. Dr. Barrett was a Fulbright Fellow at Danish Technical University in Denmark in 1972 and a NATO Postdoctoral Fellow at the National Physical Laboratory in England from 1964 to 1965. Dr. Barrett is the author of over 40 technical papers dealing with the influence of microstructure on the properties of materials, and a textbook on materials science, Principles of Engineering Materials. Dr. Barrett served until June, 2009 as Chairman of the United Nations Global Alliance for Information and Communication Technologies and Development, which works to bring computers and other technology to developing parts of the world. He co-chairs Achieve, Inc., is Vice Chairman of

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