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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article in "Minnesota Technology" magazine provides stories of several entrepreneurs who pursued global sales strategies when homeland sales were lagging.
Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.
Effectively customizing your sales presentations is pivotal in engaging your audience and closing the deal. Author and marketing expert Barry Farber shares several tips on how to make your next pitch memorable for all the right reasons.
Dr. Todd O’Brien has additional challenges beyond those encountered by most startup life science CEOs. The 48-year-old podiatrist still sees patients even while developing his latest innovation: an electronic tuning fork for measuring diabetes-related nerve damage in people’s feet. He's also building his company in Orono, Maine - far from any major healthcare hub.
Dan Elenbaas, CEO and chairman of Amaze Entertainment, explains the strategy that led his company to expand into lucrative Asian markets.
There’s no silver bullet for becoming a successful life science entrepreneur. But at a session on entrepreneurship and innovation at the FutureMed conference at Singularity University in the Silicon Valley last week, three panelists shared their tips on achieving entrepreneurial success.
Entrepreneurs can best harness the marketing potential of the Internet by designing sites that employ tactics such as bundling product offerings, says the founder of a technology company.
Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.
If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.
This week, eMed will be providing coverage of Partnering for Cures, a conference bringing together leaders in biotech research to discuss the healthcare business landscape.
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