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Marketing and Sales

268 results found

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Entrepreneurial Thought Leader Lecture
Perricone Steve Fonstad Jennifer Scott
4/29/2009
VideoSeries Resource
Summary:

Steve Perricone is President, CEO, and Co-founder of BioFuelBox Corporation. And he has over 20 years experience in the technology industry, with over half of those years in start-up environments. Perricone was Vice President of Worldwide Sales for SonicWALL, which he joined when it had less than 20 employees. Perricone was instrumental in the growth of the company, and expanded it to over 450 employees worldwide. He was directly responsible for building the worldwide channel for SonicWALL?s security products from the product line?s inception in 1998. That successful channel and sales organization contributed to near immediate company profitability and aggregate revenues of over $200 million in the first three years. Prior to SonicWALL, Perricone was a senior executive in two other technology start-ups - Network TeleSystems (acquired by Siemens) and Structured Internetworks. He is an alumnus of California State University, Chico.

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Artificial pancreas has a long way to go
Pogorelc Deanna
11/14/2011
Blog Resource
Summary:

Although progress has been made toward creating an artificial pancreas, there is still a long way to go. Read more about the work being done on this medical device.

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Partnering for Cures conference focuses on biotech research
Pogorelc Deanna
11/7/2011
Blog Resource
Summary:

This week, eMed will be providing coverage of Partnering for Cures, a conference bringing together leaders in biotech research to discuss the healthcare business landscape.

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Successful mobile health apps need simple, searchable product pages
Pogorelc Deanna
2/9/2012
Blog Resource
Summary:

Designing successful mobile health apps is becoming more challenging with the growth of the digital health market. Read about mobile health marketing.

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Using media coverage to get startups in front of potential customers, partners, investors
Pogorelc Deanna
4/5/2012
Blog Resource
Summary:

Entrepreneurs launching healthcare startups are great candidates for local and national media coverage if they know the best way to tell their stories. Read tips for media pitches.

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Entrepreneurs' tips for designing successful new health apps or devices
Pogorelc Deanna
1/20/2012
Blog Resource
Summary:

At the 2012 Health Innovation Summit, entrepreneurs offered advice to medical companies for designing successful new health apps and devices.

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PR for an early-stage company: When do you need it?
Pogorelc Deanna
1/5/2012
Blog Resource
Summary:

Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.

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Biotech companies should expect a few ethical issues in drug development
Pogorelc Deanna
5/3/2012
Blog Resource
Summary:

Biotech companies can expect to encounter a few ethical dilemmas with clinical trials and marketing. Read about ethical issues in drug development.

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Three ways to look at a startup's total addressable market
Pogorelc Deanna
6/28/2012
Blog Resource
Summary:

Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.

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Benefits of social media outweigh risks, says former hospital CEO
Pogorelc Deanna
6/7/2012
Blog Resource
Summary:

Social media helps healthcare business leaders stay in touch with peers and the industry. Read one former hospital CEO's take.

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