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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Online marketing is essential for small businesses on a budget, says an Internet entrepreneur and attorney, who offers 10 tips for getting it right.
"Citizen Marketing" is a form of influence that capitalizes on the persuasive power of consumer relationships in cyberspace. Entrepreneurs using web-based technology to promote their firms increasingly are looking to their customers to promote their brands via four categories for user-created sites: filters, fanatics, facilitators, and firecrackers.
Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.
When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.
In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.
Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.
Ray Lane, General Partner at Kleiner Perkins Caufield &amp; Byers and Ron Bloom, CEO of PodShow, describe their relationship in building an online media entertainment company focused on meeting the fast-changing demands of today's web users.
Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.
Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
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