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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
A tremendous amount of coordination, effort, and savvy is necessary to launch a global sales strategy, according to the author.
Never underestimate the power of a strong and authentic personal connection with another person, especially in the context of business. Why is a one-to-one relationship so gripping and powerful? Precisely because it is unexpected, it is very welcome.
Tom Byers is a professor at Stanford University where he focuses on high-technology entrepreneurship education. He is founder and a faculty director of the Stanford Technology Ventures Program (STVP), which serves as the entrepreneurship center for the engineering school. STVP includes the Mayfield Fellows work/study program, Educators Corner website of teaching resources, and global Roundtable on Entrepreneurship Education conferences. Tom is also a faculty director of the AEA/Stanford Executive Institute, a general management program for technology executives. Tom is co-author of the textbook called "Technology Ventures: From Idea to Enterprise" (McGraw-Hill, 2005). Tom also holds a visiting professor appointment at the London Business School and University College London. Tom currently serves as a director on the boards of Reactivity and Flywheel Ventures. In addition, he serves on advisory boards or committees of the American Society for Engineering Education's Entrepreneurship Division, Harvard Business School's California Research Center, and the National Foundation for Teaching Entrepreneurship (NFTE) for inner-city youth. Previously, Tom lectured at the Haas School of Business at the University of California, Berkeley. Tom has a range of business experience including executive vice president of Symantec Corporation and founder/president of Slate Corporation. Tom started his professional career at Accenture. For his efforts at Stanford, Tom holds an endowed chair known as the McCoy University Fellow in Undergraduate Education. Tom was given the 2005 Gores Award for excellence in teaching (the university's highest award) and the 2002 Tau Beta Pi Award for excellence in undergraduate teaching (the engineering school's highest award). He is a recipient of three recent national teaching awards: the 2005 ASEE Kauffman Award for excellence in engineering and technology entrepreneurship
Entrepreneurs can best harness the marketing potential of the Internet by designing sites that employ tactics such as bundling product offerings, says the founder of a technology company.
Selling technology to hospitals can be daunting, but not if you know how to stand out from other vendors. Read more about what to do to sell your technology.
As what is known as one-to-one marketing takes hold, entrepreneurs must take the measure of customers as individuals and provide precisely what each customer craves--or risk extinction. The author advises consumer-oriented businesses to listen, probe, and touch, gathering information about each potential buyer, asking open-ended questions, and keeping in contact on a regular basis.
Brett Crosby is the Group Product Marketing Manager of Google Analytics. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible for product positioning, feature roadmap development and all external product communications. Brett holds a degree from USC in Political Science and International Relations.
Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.
Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.
Christine has been President of Humane Society Silicon Valley for the past 13 years. During her tenure, Christine has led a progressive spay/neuter program that has dramatically reduced the number of incoming animals to the shelter from 45,000 in 1993 to approximately 9,000 in 2006. Under her leadership, the shelter instituted a spay/neuter at adoption policy, pediatric spay/neuter, an affordable spay/neuter vaccination clinic, and encouraged local municipalities to offer discounted spay/neuter voucher programs. Christine has also instituted policies that have substantially increased the number of animals adopted. Today, 99 percent of the animals available for adoption find new homes; ten years ago, less than 15 percent found new homes. Under Christine's management, the Humane Society's volunteer base increased from 50 to more than 700, and the shelter's donor base increased from 300 to 30,000 donors. In addition to her passion for animals, Christine has a strong business background, having spent four years as an auditor with Arthur Andersen & Co. and 15 years with Hewlett Packard Corporation. At HP, Christine held several managerial positions both domestically and in Europe. Christine is a Certified Public Accountant and holds an M.B.A. degree from Stanford University. She serves as a board member of the State Humane Association of California and is a volunteer consultant to various nonprofit boards. In 1989, Business Month magazine named Christine to its list of "100 Women to Watch in Corporate America." Christine owns four dogs, all of which were adopted from Humane Society Silicon Valley.
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