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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Pharma reps at GSK are selling their products in a new way. The emphasis is more on communicating a drug's benefits and risks than trying to sell as much as possible. Read more about this change in approach to sales.
Pharmaceutical companies are trying to adapt their marketing to an increasingly digital world. To get a handle on this environment, one company has appointed a digital advisory board of marketers from other industries.
PPD's new CEO Ray Hill brings global knowledge and experience that will help the CRO succeed in today's healthcare business landscape. Read more on CROs and global entrepreneurship.
Ideas for healthcare innovations abound, but will go nowhere unless entrepreneurs with defined goals and healthcare business plans bring those ideas to life.
Being in the healthcare business is getting tougher when it comes to bringing innovative products to market. A recent conference included discussions about some of the challenges that medical innovators are facing today.
What's in a name? Read one medical business and marketing consultant's take on the conflicting demands of naming medical technology and medical device startups.
Medical mobile apps will be placing patients in closer touch with their own health data, if doctors are willing to give up that control. That was one of the takeaways from a speaker at the mHealth Summit going on in Washington, D.C.
Although progress has been made toward creating an artificial pancreas, there is still a long way to go. Read more about the work being done on this medical device.
This week, eMed will be providing coverage of Partnering for Cures, a conference bringing together leaders in biotech research to discuss the healthcare business landscape.
Designing successful mobile health apps is becoming more challenging with the growth of the digital health market. Read about mobile health marketing.
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