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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Creating a social media policy is important for today's medical device startups and other biotech companies. Read more for tips on handling social media.
In today’s healthcare business landscape, support from doctors is part of many company’s medical device development business plan. Read more on when conflict of interest becomes a problem for physicians doubling as medical device developers.
Entrepreneurs launching healthcare startups are great candidates for local and national media coverage if they know the best way to tell their stories. Read tips for media pitches.
With medical device companies becoming increasingly frustrated with the U.S. Food and Drug Administration, many American companies are looking to Europe to get approval there first. Here are some tips to consider before pursuing the CE Mark.
Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.
It’s a cancer immunologist’s dream to discover a safe and effective way to coax the body’s own immune system into waging war against invading cancer cells. Building a startup company around that finding, though, is definitely not every scientist’s forte. For Gary W. Wood, making the leap from laboratory to C-suite seemed like the next logical step.
Designing successful mobile health apps is becoming more challenging with the growth of the digital health market. Read about mobile health marketing.
Pharmaceutical companies are trying to adapt their marketing to an increasingly digital world. To get a handle on this environment, one company has appointed a digital advisory board of marketers from other industries.
Pharma reps at GSK are selling their products in a new way. The emphasis is more on communicating a drug's benefits and risks than trying to sell as much as possible. Read more about this change in approach to sales.
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