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Marketing and Sales : Blog

43 results found

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How to sell technology to hospitals
Veronica Combs
6/20/2012
Blog Resource
Summary:

Selling technology to hospitals can be daunting, but not if you know how to stand out from other vendors. Read more about what to do to sell your technology.

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Leaner hospital supply chains could open doors for new healthcare businesses
OConnell Brian
1/11/2012
Blog Resource
Summary:

Small healthcare companies have a vested interest in seeing hospitals develop better supply chain programs. Now one new study gives those hospitals a blueprint for streamlining their supply chains and boosting their chances of finding room for new healthcare vendor partners in the process.

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Looking to expand overseas? Learn from a leading venture capitalist
OConnell Brian
10/4/2011
Blog Resource
Summary:

Going global is on the wish list of many U.S. entrepreneurs, especially given the sour American economy. But how to go about it? One leading venture capitalist offers some clues.

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Medical device makers must deliver both clinical and economic value
Glenn Brandon
10/13/2011
Blog Resource
Summary:

Commercializing a medical device that's clinically superior is not enough in today's economic climate. Medical device companies need to market products that have both clinical and economic value, says the CEO of Medtronic.

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Medical device startup gets European approval for vascular access device
Parmar Arundhati
9/12/2011
Blog Resource
Summary:

A vascular access device maker has received European approval for a product designed to help people suffering from kidney failure.

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Medical device startups must show product's economic value
Parmar Arundhati
8/15/2012
Blog Resource
Summary:

Medical device startups must demonstrate a product's economic value as well as its clinical usefulness, say industry leaders. Read more about their advice for new healthcare businesses.

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Medical mobile apps to play larger role in patients' health -- if doctors let them
Seper Chris
12/5/2011
Blog Resource
Summary:

Medical mobile apps will be placing patients in closer touch with their own health data, if doctors are willing to give up that control. That was one of the takeaways from a speaker at the mHealth Summit going on in Washington, D.C.

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Medivo: Finding the Right Investors and Customers is Key to Business Success
2/12/2013
Blog Resource
Summary:

Three years ago, Jason Bhan, MD, a family practitioner, went into business with a cousin—Sundeep Bhan, a serial entrepreneur—and a friend, Destry Sulkes, also an MD.  The three healthcare entrepreneurs founded Medivo, which developed tools to track symptoms, explain lab results, and provide personalized health information.

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Mistakes to avoid in a drug or medical device launch
Baum Stephanie
10/31/2011
Blog Resource
Summary:

Despite having a great product, your company can suffer from mistakes made during the product launch. Here are five tips on avoiding the mistakes others have made.

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O'Brien: Finding Startup Success as a Physician-Inventor Far From Healthcare Hotspots
2/19/2013
Blog Resource
Summary:

Dr. Todd O’Brien has additional challenges beyond those encountered by most startup life science CEOs. The 48-year-old podiatrist still sees patients even while developing his latest innovation: an electronic tuning fork for measuring diabetes-related nerve damage in people’s feet. He's also building his company in Orono, Maine - far from any major healthcare hub.

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