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Marketing and Sales : Blog

43 results found

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Building medical devices to address global health issues
Parmar Arundhati
4/17/2012
Blog Resource
Summary:

Making medical devices to solve global health problems can be tougher yet more rewarding than building medical devices for more advanced countries. Read more about how companies can serve both markets.

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Five sales strategies medical device startups should avoid
Parmar Arundhati
3/6/2012
Blog Resource
Summary:

Some medical device sales strategies that worked in the past are not recommended now. Read more for alternatives to boost sales for medical device startups.

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How medical device makers can adapt to emerging health trends
Parmar Arundhati
5/8/2012
Blog Resource
Summary:

Medical device startups may need an alternate strategy to address the coming changes resulting from an increased emphasis on wellness. Read more for tips.

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Looking to expand overseas? Learn from a leading venture capitalist
OConnell Brian
10/4/2011
Blog Resource
Summary:

Going global is on the wish list of many U.S. entrepreneurs, especially given the sour American economy. But how to go about it? One leading venture capitalist offers some clues.

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Leaner hospital supply chains could open doors for new healthcare businesses
OConnell Brian
1/11/2012
Blog Resource
Summary:

Small healthcare companies have a vested interest in seeing hospitals develop better supply chain programs. Now one new study gives those hospitals a blueprint for streamlining their supply chains and boosting their chances of finding room for new healthcare vendor partners in the process.

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What are the rules when physicians become medical device developers?
Healing Innovation
8/22/2011
Blog Resource
Summary:

In today’s healthcare business landscape, support from doctors is part of many company’s medical device development business plan. Read more on when conflict of interest becomes a problem for physicians doubling as medical device developers.

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Tips for getting the CE Mark
Glenn Brandon
11/11/2011
Blog Resource
Summary:

With medical device companies becoming increasingly frustrated with the U.S. Food and Drug Administration, many American companies are looking to Europe to get approval there first. Here are some tips to consider before pursuing the CE Mark.

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Health IT startup knocks down barriers with international deal
Glenn Brandon
7/12/2011
Blog Resource
Summary:

An emerging health IT startup in Ohio landed an international deal in Canada that forced it – and gave it a reason – to make its electronic health record software multilingual.

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Medical device makers must deliver both clinical and economic value
Glenn Brandon
10/13/2011
Blog Resource
Summary:

Commercializing a medical device that's clinically superior is not enough in today's economic climate. Medical device companies need to market products that have both clinical and economic value, says the CEO of Medtronic.

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"Market education" challenges novel medical imaging device startup
Glenn Brandon
9/8/2011
Blog Resource
Summary:

An Ohio medical device startup has developed a unique, high-resolution imaging product for preclinical biotech research. Now comes the company's biggest challenge yet – market education and commercializing the product.

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