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Marketing and Sales : Blog

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Creating a business model that works
Emerson Dan
8/8/2012
Blog Resource
Summary:

Creating a successful business model is just a first step. The real work begins when the business model is tested and adapted for the real world. Read more for tips.

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Developing a reimbursement strategy for your product
Emerson Dan
7/24/2012
Blog Resource
Summary:

Understanding reimbursement issues for new medical devices and therapeutics is an important part of bringing a product to market. Read more for tips from entrepreneurs who have been through this process.

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How to sell technology to hospitals
Veronica Combs
6/20/2012
Blog Resource
Summary:

Selling technology to hospitals can be daunting, but not if you know how to stand out from other vendors. Read more about what to do to sell your technology.

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Biotech companies need to diversify, use new approaches to survive today
Baum Stephanie
10/26/2011
Blog Resource
Summary:

At this week's Biotech 2011 conference, speakers from Teva Pharmaceutical Industries and Merck spoke about how biotech companies can survive in this tough regulatory and economic environment.

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Mistakes to avoid in a drug or medical device launch
Baum Stephanie
10/31/2011
Blog Resource
Summary:

Despite having a great product, your company can suffer from mistakes made during the product launch. Here are five tips on avoiding the mistakes others have made.

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What your company needs to know when creating a social media policy
Stephanie Baum
5/9/2012
Blog Resource
Summary:

Creating a social media policy is important for today's medical device startups and other biotech companies. Read more for tips on handling social media.

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O'Brien: Finding Startup Success as a Physician-Inventor Far From Healthcare Hotspots
2/19/2013
Blog Resource
Summary:

Dr. Todd O’Brien has additional challenges beyond those encountered by most startup life science CEOs. The 48-year-old podiatrist still sees patients even while developing his latest innovation: an electronic tuning fork for measuring diabetes-related nerve damage in people’s feet. He's also building his company in Orono, Maine - far from any major healthcare hub.

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Medivo: Finding the Right Investors and Customers is Key to Business Success
2/12/2013
Blog Resource
Summary:

Three years ago, Jason Bhan, MD, a family practitioner, went into business with a cousin—Sundeep Bhan, a serial entrepreneur—and a friend, Destry Sulkes, also an MD.  The three healthcare entrepreneurs founded Medivo, which developed tools to track symptoms, explain lab results, and provide personalized health information.

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DioGenix: CEO Offers Tips on Pursuing the Right Product and Investors
2/19/2013
Blog Resource
Summary:

DioGenix, in Gaithersburg, Md., was founded in 2009 after CEO Larry Tiffany and his senior management team saw a clear clinical need: monitoring disease progression of multiple sclerosis (MS). Tiffany has an extensive background in biotech, as an IP attorney, and as a senior executive at small and mid-size biotech companies. Before DioGenix, he was senior vice president and general manager of genomics for another genomics research company, Gene Logic.

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How to Use Book Smarts to Build a Digital Health Startup
2/13/2013
Blog Resource
Summary:

One way for life science and digital health entrepreneurs to innovate: turn landmark literature into accessible, web-based programs.

That’s what Omada Health, a San Francisco startup, has done for diabetes prevention. In a session on the future of intervention at the FutureMed conference at Singularity University in the Silicon Valley last week, the company’s co-founder and CEO Sean Duffy explained the effort.

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