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Marketing and Sales : Blog

43 results found

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Five sales strategies medical device startups should avoid
Parmar Arundhati
3/6/2012
Blog Resource
Summary:

Some medical device sales strategies that worked in the past are not recommended now. Read more for alternatives to boost sales for medical device startups.

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Entrepreneurs' tips for designing successful new health apps or devices
Pogorelc Deanna
1/20/2012
Blog Resource
Summary:

At the 2012 Health Innovation Summit, entrepreneurs offered advice to medical companies for designing successful new health apps and devices.

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DioGenix: CEO Offers Tips on Pursuing the Right Product and Investors
2/19/2013
Blog Resource
Summary:

DioGenix, in Gaithersburg, Md., was founded in 2009 after CEO Larry Tiffany and his senior management team saw a clear clinical need: monitoring disease progression of multiple sclerosis (MS). Tiffany has an extensive background in biotech, as an IP attorney, and as a senior executive at small and mid-size biotech companies. Before DioGenix, he was senior vice president and general manager of genomics for another genomics research company, Gene Logic.

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Developing a reimbursement strategy for your product
Emerson Dan
7/24/2012
Blog Resource
Summary:

Understanding reimbursement issues for new medical devices and therapeutics is an important part of bringing a product to market. Read more for tips from entrepreneurs who have been through this process.

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Creating a business model that works
Emerson Dan
8/8/2012
Blog Resource
Summary:

Creating a successful business model is just a first step. The real work begins when the business model is tested and adapted for the real world. Read more for tips.

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Can your company capitalize on the growing healthcare market?
Parmar Arundhati
6/14/2011
Blog Resource
Summary:

A new report says healthcare spending will make up 20 percent of the U.S. economy by 2019. Read more on what kind of companies can take advantage of the growing healthcare business market.

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Building medical devices to address global health issues
Parmar Arundhati
4/17/2012
Blog Resource
Summary:

Making medical devices to solve global health problems can be tougher yet more rewarding than building medical devices for more advanced countries. Read more about how companies can serve both markets.

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Biotech companies should expect a few ethical issues in drug development
Pogorelc Deanna
5/3/2012
Blog Resource
Summary:

Biotech companies can expect to encounter a few ethical dilemmas with clinical trials and marketing. Read about ethical issues in drug development.

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Biotech companies need to diversify, use new approaches to survive today
Baum Stephanie
10/26/2011
Blog Resource
Summary:

At this week's Biotech 2011 conference, speakers from Teva Pharmaceutical Industries and Merck spoke about how biotech companies can survive in this tough regulatory and economic environment.

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Benefits of social media outweigh risks, says former hospital CEO
Pogorelc Deanna
6/7/2012
Blog Resource
Summary:

Social media helps healthcare business leaders stay in touch with peers and the industry. Read one former hospital CEO's take.

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