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Marketing and Sales : Blog

43 results found

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Using media coverage to get startups in front of potential customers, partners, investors
Pogorelc Deanna
4/5/2012
Blog Resource
Summary:

Entrepreneurs launching healthcare startups are great candidates for local and national media coverage if they know the best way to tell their stories. Read tips for media pitches.

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Entrepreneurs' tips for designing successful new health apps or devices
Pogorelc Deanna
1/20/2012
Blog Resource
Summary:

At the 2012 Health Innovation Summit, entrepreneurs offered advice to medical companies for designing successful new health apps and devices.

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PR for an early-stage company: When do you need it?
Pogorelc Deanna
1/5/2012
Blog Resource
Summary:

Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.

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Biotech companies should expect a few ethical issues in drug development
Pogorelc Deanna
5/3/2012
Blog Resource
Summary:

Biotech companies can expect to encounter a few ethical dilemmas with clinical trials and marketing. Read about ethical issues in drug development.

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Three ways to look at a startup's total addressable market
Pogorelc Deanna
6/28/2012
Blog Resource
Summary:

Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.

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Benefits of social media outweigh risks, says former hospital CEO
Pogorelc Deanna
6/7/2012
Blog Resource
Summary:

Social media helps healthcare business leaders stay in touch with peers and the industry. Read one former hospital CEO's take.

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Medical mobile apps to play larger role in patients' health -- if doctors let them
Seper Chris
12/5/2011
Blog Resource
Summary:

Medical mobile apps will be placing patients in closer touch with their own health data, if doctors are willing to give up that control. That was one of the takeaways from a speaker at the mHealth Summit going on in Washington, D.C.

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How to name a medical technology startup (hint: add beer)
Siegel Amy
6/16/2011
Blog Resource
Summary:

What's in a name? Read one medical business and marketing consultant's take on the conflicting demands of naming medical technology and medical device startups.

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Healthcare innovations need healthcare business plans, goals to succeed
Suennen Lisa
5/20/2011
Blog Resource
Summary:

Ideas for healthcare innovations abound, but will go nowhere unless entrepreneurs with defined goals and healthcare business plans bring those ideas to life.

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Healthcare innovators' challenges discussed at Medtech Vision healthcare conference
Suennen Lisa
9/28/2011
Blog Resource
Summary:

Being in the healthcare business is getting tougher when it comes to bringing innovative products to market. A recent conference included discussions about some of the challenges that medical innovators are facing today.

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