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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.
An updated design for your product may be the key to beefing up sales. Business 2.0 provides success stories focusing on new ergonomic designs, including Listerine, Solo Cup, and Gatorade.
Protecting your intellectual property is a vital function. Check this "wiki" based on an open IP forum focusing on small business to see pertinent advice and commentary from the global perspective.
Even if you're the CEO, building enthusiasm among your troops for a new product idea can be tricky. What's the secret to success? Show them how it can actually become their idea. This article provides three real-life examples of how this approach works.
Retaining customers by rewarding them may not only drive sales during slow seasons, but can also build targeted sales the rest of the year round. Marketing the program to the most committed shoppers can yield higher profitability, as well. This guide includes links to specific resources for analyzing purchase patterns, marketing the launch of a new program, and measuring the results.
Use this Market Research Checklist to identify the information you will research for your business.
What are pricing strategies are right for dealing with the increasing pressure on prices? Extremes are to maintain higher prices by adding value or to keep prices competitive by continually lowering costs. Entrepreneurs receive an overview on how to assess which approaches make sense for their companies.
With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This tool focuses on personalization and on ways you can gear your business to provide products and services individualized to your customersand#39; tastes and needs.
This article forecasts manufacturing costs for 2006 based on the price of commodities in some detail: energy (up); steel (down); stainless steel (down); electronics (flat). PC growth in developing countries will drive growth in electronics.
To be able to charge more than the competition, you have to clearly differentiate yourself from them and build value in the mind of the consumer to justify the difference.
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