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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.
This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.
This article is worth reading as background for entrepreneurs developing new technology-related products or services. Clearly written without unnecessary legalese, it offers a glimpse of the challenges facing technology-development work.
This link is itself a collection of useful links offering a wealth of information about managing products and services.
An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.
A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.
This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.
Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.
This article is to-the-point and practical with a couple of valuable tips. If you're on a budget, look into "provisional patents." Always seek out an attorney in the special intellectual property niche you're in, not just an IP generalist.
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