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Innovation, as a means to foster company growth, is subject to the same threats that face anything new or different, says the author. The challenge is to create a structure that fosters innovation.
Guy Kawasaki is a founder and Managing Director of Garage Technology Ventures. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. and sits on the board of BitPass Inc. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is also the author of eight books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Guy holds a B.A. from Stanford University and a M.B.A. from UCLA, as well as an honorary doctorate from Babson College.
Kavita N. Ramdas has won numerous awards for her vision and advancement of an inclusive philanthropy in which donors and grantees are treated as equal partners. In 2005, Kavita received the Juliette Gordon Low Award for her significant contributions to advancing women's human rights and for being exemplary role model for girls and women. In 2004, Financial Women's Association named Kavita Woman of the Year for the Public Sector; and Women and Philanthropy gave her the LEAD (Leadership for Equity and Diversity) Award for her championship and commitment to funding the global human rights of women and girls. KQED public television recognized her as a 2004 Bay Area Local Hero. She serves on the Board of Trustees of Mount Holyoke College, Massachusetts, and the Board of Directors of the Rural Development Institute, Washington state. She is a member of the Advisory Council to the Ethical Globalization Initiative, a venture of Mary Robinson, former UN High Commissioner for Human Rights. She also serves on the Council of Advisors on Gender Equity to the Woodrow Wilson School at Princeton University and the Women's Rights Prize of the Gruber Foundation. Before joining the Global Fund, Kavita supported both domestic and international initiatives in economic development and population as a program officer at the John D. and Catherine T. MacArthur Foundation in Chicago, Illinois. She earned a master's degree in international development and public policy at the Woodrow Wilson School of Public and International Affairs at Princeton University, and a BA at Mount Holyoke College. Kavita was born and raised in India, and speaks Urdu, Hindi, English, German, French and Spanish.
David Neeleman is Chairman and CEO of JetBlue Airways Corporation. JetBlue, which began operations in 2000, serves 23 U.S. cities with 57 new Airbus A320 aircraft. JetBlue is Neeleman's third successful launch in the aviation business, His goal is to bring people back to air travel by offering low fares, friendly service and a high quality product. JetBlue was rated "Best Domestic Airline" at Conde Nast Traveler's 2003 Readers' Choice Awards for the second consecutive year, and was runner-up for "Best Domestic Airline" at Travel & Leisure magazine's 2002 and 2003 World's Best Awards. Neeleman's career in the airline industry began in 1984 when he co-founded Morris Air. As president of Morris Air, he implemented the industry's first electronic ticketing system and pioneered a home reservationist system that is now the foundation of JetBlue's call center. Neeleman sold Morris Air and took the electronic ticketing to Open Skies. He sold Open Skies to Hewlett Packard in 1999. During this period, Neeleman acted as a consultant to WestJet Airlines, a successful Canadian low-fare start-up airline.
Judy Estrin is CEO of JLABS, LLC, formerly known as Packet Design Management Company, LLC. She is the author of Closing the Innovation Gap, published in September, 2008. Prior to co-founding Packet Design, in May 2000, Estrin was chief technology officer for Cisco Systems. Beginning in 1981 Estrin co-founded three other successful technology companies: Bridge Communications, Network Computing Devices, and Precept Software. In 1998 Cisco Systems acquired Precept, and she became Cisco's chief technology officer until April 2000. Estrin has been named three times to Fortune Magazine's list of the 50 most powerful women in American business. She sits on the boards of directors of The Walt Disney Company and FedEx Corporation as well as two private company boards - Packet Design, Inc. and Arch Rock. She also sits on the advisory councils of Stanford's School of Engineering and Stanford's Bio-X initiative. She holds a B.S. degree in math and computer science from UCLA, and an M.S. in electrical engineering from Stanford University.
John W. Thompson is chairman of the board of directors and chief executive officer of Symantec Corporation. Since joining Symantec in April 1999, Thompson has led the transformation of the company from a consumer software publisher to the global leader in information security solutions for individuals and enterprises. With global operations in more than 35 countries, Symantec offers a broad range of software, appliances and services designed to help customers secure and manage their IT infrastructure. Under Thompson's leadership, the company has defined a new category of information security software for consumers and has made a number of strategic acquisitions to enhance its ability to serve the rapidly changing security and management needs of large global enterprises. In September 2002, President George W. Bush appointed Thompson to the National Infrastructure Advisory Committee (NIAC), to make recommendations regarding the security of the critical infrastructure of the United States. In addition, Thompson has served as the chair of the Silicon Valley Blue Ribbon Task Force on Aviation Security and Technology to identify and evaluate technology-driven solutions to improve the security and efficiency of national and local aviation. Prior to joining Symantec, Thompson had a distinguished career with the IBM Corporation where he held senior executive positions in sales, marketing and software development. In his last assignment, he was general manager of IBM Americas and a member of the company's Worldwide Management Council. Thompson is a member of the board of directors of UPS, NiSource, Inc., and Seagate. He completed his undergraduate studies at Florida A&M University and holds a master's degree in management science from MIT's Sloan School of Management.
Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.
Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.
Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.
Jerry Kaplan is widely known in the computer industry as a serial entrepreneur, executive, technical innovator, and author. Most recently, he was co-chairman of Egghead.com, Inc. Previously, Mr. Kaplan served as chairman of the board and chief executive officer of online auction company Onsale, Inc., which he co-founded in 1994. Prior to Onsale, he was co-founder and chairman of GO Corporation, which developed PenPoint, a pen-based operating system. Mr. Kaplan wrote a best-selling book about his experiences at GO Corporation entitled "Startup--A Silicon Valley Adventure", published in May 1995 by Houghton-Mifflin. Before founding GO, Mr. Kaplan was the principal technologist at Lotus Development Corporation, where he co-authored Lotus Agenda, the first personal information management software. In 1981, he co-founded Teknowledge, a public company specializing in artificial intelligence. Mr. Kaplan received a Bachelor's degree in history and philosophy of science from the University of Chicago (1972), a Doctorate degree in computer and information science from the University of Pennsylvania (1979), and was a research associate in Computer Science at Stanford from 1979 to 1981.
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