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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
Finding and using market information to anticipate customer demands can provide invaluable business growth information.
Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.
When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.
A critical step in the business planning process is to develop an appropriate business model for your business concept. This article discusses business model options and provides real entrepreneur examples.
Retaining customers by rewarding them may not only drive sales during slow seasons, but can also build targeted sales the rest of the year round. Marketing the program to the most committed shoppers can yield higher profitability, as well. This guide includes links to specific resources for analyzing purchase patterns, marketing the launch of a new program, and measuring the results.
This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.
To be able to charge more than the competition, you have to clearly differentiate yourself from them and build value in the mind of the consumer to justify the difference.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
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