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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Universities and related organizations are major producers of patentable ideas. For entrepreneurs, the key is effectively working to license and commercialize these innovations. This article lays out a detailed strategy for entrepreneurs who want to commercialize licensed (and patented) technologies.
Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.
To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.
The team at Ginger.io, a Cambridge, Mass.-based health data company, had a great product: a behavior analytics platform using smartphone data to create health insights. But they needed a clinical partner to help get access to patients and physicians. That’s where C3N came in.
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If met thoughtfully and thoroughly, challenges faced by entrepreneurial companies in the life sciences can be turned into opportunities for significant economic gain and a lasting contribution to mankind.
Design elements that build brand awareness for your business constitute its "trade dress" and can be protected by federal and state trademark laws. Learn how to enhance trade-dress protection and defend against infringement by competitors.
Taking reasonable steps to protect your trade secrets gives your company a stronger basis for legal action in the event of misuse. Read more to find out what safeguards and remedies are available.
Balance sheets of many emerging companies show that their intellectual property is their most valuable asset. For that reason, owners and managers must focus their energies and resources on its development and protection.
Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.
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