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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
The founder of a retailer of telephone headsets advises adapting new technology if, and only if, it improves customer service.
More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.
The business of retail today is all about serving customers, and to do that, the people behind the counter need to realize they are the culture, write the authors.
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