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Determine the market potential of business's products or services by examining the key factors presented in this article.
Tina Seelig is the Executive Director for the Stanford Technology Ventures Program where she is responsible for the management, operations, and dissemination efforts of STVP. In addition, Tina is the Director of the
Stanford Entrepreneurship Network and the co-Director of the Mayfield Fellows Program. Tina also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. Prior to joining STVP, Tina worked as
an entrepreneur, management consultant, author, and scientist. Tina received her Ph.D. from Stanford University Medical School in 1985 where she studied Neuroscience. Tina has worked as management consultant for Booz, Allen, and Hamilton,
has written several popular science books and has designed a series of educational games. Her books include The Epicurean Laboratory, Incredible Edible Science, and a series called Games for Your Brain. After Tina's first book was
published in 1991, she became interested in how books are marketed. This led her to start a company designed to help match books with buyers. The product was a multimedia system for bookstore customers, called BookBrowser. BookBrowser was
a kiosk-based system that allowed customers to identify books of interest. With the help of a team of engineers and graphic designers, Tina built the business and sold the company in 1993. After selling her business, Tina worked as a
Multimedia Producer for Compaq Computer Corporation. In this position Tina led a team of engineers, artists, scriptwriters, and education specialists through the design and implementation of a series of multimedia titles. Tina's current
position as Executive Director of the Stanford Technology Ventures Program takes advantage of her technical background, in addition to her experiences as a manager, entrepreneur, and educator.
Entrepreneurs make great decisions when they critically analyze the situation.
A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.
As vice chairman of America Online, owner of sports teams and serial entrepreneur, Ted Leonsis has accomplished enough for many lifetimes. In addition, however, he uses the leverage of his position and his entrepreneur's drive to tackle a multitude of philanthropic goals.
KATHLEEN M. EISENHARDT is Professor of Strategy and Organization at Stanford University. She is widely known for her work on strategy, strategic decision making, and innovation in rapidly changing and highly competitive
markets. She is the coauthor (with Shona L. Brown) of the book Competing on the Edge: Strategy as Structured Chaos, published by Harvard Business School Press. Using analogies from The Grateful Dead to the Tour de France and scientific
underpinnings from complexity and time-paced evolutionary theories, this book describes how to compete successfully in dynamic markets. Professor Eisenhardt's current research centers on collaboration and competition in the converging
computing, telecommunications, and semiconductor industries, from the perspectives of complexity, evolutionary and game theories. For her past research on fast strategic decision making, she won the Pacific Telesis Foundation Award. She
has also received the Whittemore Prize (with D. Charles Galunic) for her writing on organizing global corporations in high velocity markets, and the Stern Award (with Claudia B. Schoonhoven) for her work on the formation of strategic
alliances in entrepreneurial companies. She was Co-Principal Investigator on the Global Electronics Study for Andersen Consulting. At Stanford, Professor Eisenhardt has received several teaching awards including selection as one of the Top
8 Professors at Stanford and her course has been selected by students as one of the top 10 at the University. She also serves as the Associate Director of the Stanford Computer Industry Project (SCIP). Professor Eisenhardt has consulted
for a number of major corporations on topics surrounding strategy and organization in rapidly changing markets with particular emphasis on strategy, strategic decision making, product innovation, creation of cross-business synergies, and
top management team dynamics. Her clients h
Kathy Eisenhardt, co-director of Stanford Technology Ventures Program and professor in Management Science and Engineering, shares results from her research regarding successful ventures, addressing fundamental issues such as team building, market creation and financing.
Marcia Mellitz, president of a St. Louis-based technology business incubator, recounts the roller coaster tale of two entrepreneurs who ride the wave of startup, failure, and ultimately success.
Jim Breyer, a partner at Accel Investments, interviews Chris Larsen, the founder and CEO of Prosper - America's first people-to-people lending marketplace. Ranging from regulation to global financial markets, Larsen shares a wide variety of experiences in founding both e-Loan.com and Prosper.
Joe McCracken, Vice President of Business Development at Genentech, walks through the founding and growth phase of the company. In particular, McCracken describes the culture at Genentech, which is credited for consistent ground breaking R&amp;D and the resulting financial success.
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