to page content
to site navigation
The Foundation's primary site.
Global news, events, and resources.
The national learning program for entrepreneurs.
A new approach to developing the next generation of high-growth firms.
Access to university research and innovation.
The Kauffman Foundation's charter school serving Kansas City.
Encouraging the aspirations of young people.
The platform for business plan competitions.
College preparation and access for urban youth in Kansas City.
A guide to Kauffman Foundation and partner resources, for aspiring entrepreneurs.
News and announcements from the Foundation.
From our vice president of Entrepreneurship.
From our vice president of Advancing Innovation.
News from Global Entrepreneurship Week
News about this education program for entrepreneurs.
Tweets for the eMed Community at Entrepreneurship.org
News from the Kauffman Labs program.
From our business plan competition service.
Contribute to the community seeking to improve entrepreneurship and innovation measurement.
A look at entrepreneurship from the Kauffman Foundation's Thom Ruhe.
Tracks research and policies that are accelerating economic growth and changing the world.
Brings to light various policies and initiatives to advance innovation and drive economic growth.
A selection of our videos
Take our video and audio with you.
Explore many of our publications.
Join the discussion on our LinkedIn site.
Join us on Google's social service.
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Before you can create a winning brand strategy, you've got to have a winning product or service to promote.
Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.
Specialization led to market domination for this manufacturer of videogame accessories. To improve his company's overseas sales, he's reviewing marketing strategies and listening to local managers. Coordinating packing, shipping and back-office functions with its acquirer is also helping the business expand.
Creating value at every stage of the process, an entrepreneur rescues stone from sites threatened with destruction and gives it new life elsewhere. To manage multiple languages, locations, currencies and cultures, he relies on the Internet and high-speed telecommunications.
Here is an entrepreneur's guide to the steps that are necessary for doing business in emerging markets. Knowing what to avoid may be even more important as you expand.
Know the advantages and disadvantages of different arrangements for doing business overseas, and the major legal issues arising from each, before you go global. Then, make sure everyone involved complies with your standards for behavior and performance.
For this start-up phone company, global expansion was always the founder's goal. Human resources, timing and focus assured its long-distance success. Owning its own networks also enabled it to enter foreign markets without making deals with monopolies.
If your personnel, products, partners and resources are mobilized for overseas expansion, you can overcome the bureaucratic, cultural and economic obstacles outlined in the previous article of this series. Read this one to learn the underlying conditions that foster success.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
